the brief:

The WATT Coalition is a leading advocate for grid-enhancing technologies (GETs), working to modernize the U.S. power grid and accelerate the clean energy transition.

The client requested:
✹ A full brand refresh and comprehensive website redesign to better communicate their technical mission in a clear, engaging, and accessible way.
✹ Stronger digital storytelling and improved information architecture to help policymakers, industry stakeholders, and the public more easily find and understand key resources and complex grid modernization concepts.
✹ A cohesive visual system and content framework that builds trust, credibility, and long-term recognition within the energy sector.

the result:

✹ A refined, modernized brand identity and website experience that translates highly technical concepts into clear, compelling narratives—developed in collaboration with Solarpunk Studio.
✹ A user-friendly, structured website built to improve clarity and navigation across GET technologies, advocacy efforts, and resources, while strengthening stakeholder engagement.
✹ Early performance gains following launch, including increased website engagement and stronger LinkedIn interaction, signaling improved visibility and resonance with key audiences.

VIEW THE SITE