the work:

Create the brand identity and digital experience for Insighters, Title Nine’s new loyalty and retention program. From concept to launch, I designed a cohesive experience across branding, email, and web that introduced members to the program and guiding them through onboarding and engagement.

the impact:

✹ Designed the logo and visual identity system for the new loyalty program.
✹ Created a custom iconography system for member benefits including free shipping, exclusive access, events, and member perks.
✹ Designed retention and onboarding email flows to increase engagement and program adoption.
✹ Designed the loyalty program landing page with a focus on UX clarity, account login conversion, and flexible content management.
✹ Collaborated cross-functionally with marketing and ecommerce teams to align brand, messaging, and customer experience across touchpoints.